The future of waste management

Transforming

Transforming

Waste

Waste

Into Worth

Into Worth

We're transforming how humanity manages waste, creating a world where every item has a purpose beyond disposal.

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Download

Learn More

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The Reality We Face

The Reality We Face

Despite the urgency, most people don't know how to properly dispose the waste. This isn't just a knowledge issue, on the contrary it is an environmental crisis.

metric tonnes of waste generated annually worldwide.

3.4B

metric tonnes of waste generated annually worldwide.

3.4B

metric tonnes of waste generated annually worldwide.

3.4B

managed in an environmentally safe way.

17%

managed in an environmentally safe way.

17%

managed in an environmentally safe way.

17%

expected rise by 2050 to 5.9 billion tonnes.

70%

expected rise by 2050 to 5.9 billion tonnes.

70%

expected rise by 2050 to 5.9 billion tonnes.

70%

Most plastics ever made still exist in some form.

Most plastics ever made still exist in some form.

Most plastics ever made still exist in some form.

The Lifestyle Revolution We Need

The Lifestyle Revolution We Need

A new kind of consumerism must emerge. We are in an era of unprecedented convenience, but at an unsustainable cost. This change is about realigned priorities and a purpose-driven approach to consumption.

A new kind of consumerism must emerge. We are in an era of unprecedented convenience, but at an unsustainable cost. This change is about realigned priorities and a purpose-driven approach to consumption.

Consumer Awakening

Education to change habits at the grassroots level.

Digital Integration

Use AI, data, and apps to enable responsible choices.

Social Foundation

Build shared responsibility through community.

Health Priorities

Promote a healthier planet and people.

"Eco-friendly often ends up as mere greenwashing. We need true reform not just a shift in packaging."

"Eco-friendly often ends up as mere greenwashing. We need true reform not just a shift in packaging."

The Knowledge Gap That's Costing Our Planet

The Knowledge Gap That's Costing Our Planet

Despite 74% of people wanting to recycle more, the majority don't know how to do it correctly.

CHALLENGE

Consumer Confusion

Unclear labels lead to wrong disposal decisions.

70%

bins are contaminated due to labeling confusion

CHALLENGE

Consumer Confusion

Unclear labels lead to wrong disposal decisions.

70%

bins are contaminated due to labeling confusion

CHALLENGE

Consumer Confusion

Unclear labels lead to wrong disposal decisions.

70%

bins are contaminated due to labeling confusion

CHALLENGE

Product Complexity

Hybrid packaging materials break recycling systems.

30–50%

items go unrecycled due to material complexity

CHALLENGE

Product Complexity

Hybrid packaging materials break recycling systems.

30–50%

items go unrecycled due to material complexity

CHALLENGE

Product Complexity

Hybrid packaging materials break recycling systems.

30–50%

items go unrecycled due to material complexity

CHALLENGE

Infrastructure Conflict

Recycling rules change by city, causing user frustration.

65%

users say local recycling rules are unclear

CHALLENGE

Infrastructure Conflict

Recycling rules change by city, causing user frustration.

65%

users say local recycling rules are unclear

CHALLENGE

Infrastructure Conflict

Recycling rules change by city, causing user frustration.

65%

users say local recycling rules are unclear

CHALLENGE

Economic Waste

Poor recycling costs the economy billions annually.

$80–120B

wasted globally in unrecovered materials

CHALLENGE

Economic Waste

Poor recycling costs the economy billions annually.

$80–120B

wasted globally in unrecovered materials

CHALLENGE

Economic Waste

Poor recycling costs the economy billions annually.

$80–120B

wasted globally in unrecovered materials

Building the Circular Economy, One Scan at a Time

Building the Circular Economy, One Scan at a Time

Lesser wrong = throwing away less, means disposing of wrongly less. We're building infrastructure for circular economy action.

Materials Saved Now

Stop recyclable items from reaching landfills.

Resources Traced

Map and trace global material flows.

Waste Reimagined

Turn waste into usable, economic materials.

Future is Regenerated

Eco-positive recovery systems.

Our Mission

Our Mission

"Clear guidance for every product’s end-of-life. Turning recycling confusion into confident action."

"Clear guidance for every product’s end-of-life. Turning recycling confusion into confident action."

The Challenge We're
Solving Together

The Challenge We're
Solving Together

70%

Contamination Rate

70%

Contamination Rate

70%

Contamination Rate

3.3B tons

Annual emissions prevented

3.3B tons

Annual emissions prevented

3.3B tons

Annual emissions prevented

$120B

Global waste opportunity

$120B

Global waste opportunity

$120B

Global waste opportunity

1M+

Users behavioral shifts

1M+

Users behavioral shifts

1M+

Users behavioral shifts

Join the Revolution

Join the Revolution

Every scan, every properly disposed item, every carbon emission saved brings us closer to a world where waste is obsolete. Together, we're not just managing waste—we're eliminating it.

Every scan, every properly disposed item, every carbon emission saved brings us closer to a world where waste is obsolete. Together, we're not just managing waste—we're eliminating it.

60K+

eco-warriors

100%

commitment to change

28M+

actions making a difference

30M+ users

2034 goal